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Showing posts with the label marketing

Trade Event: Wine Tourism Conference Highlights

Wineries + Lodging + Activities + Food + Events + Transportation + Education = Success. This month I attended the second Wine Tourism Conference in Santa Rosa, California, at the Flamingo Resort and Spa . This was my first time attending this conference and my first time visiting Sonoma Wine Country. Sigh, the weather was gorgeous. Next year, the third  Wine Tourism Conference will be held in beautiful Portland, Oregon on November 14-15, 2013. What is the Wine Tourism Conference? The main emphasis of the Wine Tourism Conference is about improving wine tourism traffic, making lasting connections with customers, educating consumers and creating a culture of wine.  With 236 people in attendance this year, the target audience for this conference included: wineries, wine and tourism promotion agencies and chambers of commerce, tour operators, travel agencies, transportation companies, event planners, hotels, and restaurants, public relations professionals and o...

Culture Shift

Crush It!: Gary Vaynerchuck This is a must watch. If you have not seen this, then take the time to click on the link above. I've been thinking about this subject for several years, Gary nailed it. You don't have to be interested in wine to get some value from this video. He's talking about work, life, family, business, marketing and the culture change that is happening now. Photo of me and Gary at Taste Washington 2008 (I've lost some weight, I'm not as big today).