Crush It!: Gary Vaynerchuck This is a must watch. If you have not seen this, then take the time to click on the link above. I've been thinking about this subject for several years, Gary nailed it. You don't have to be interested in wine to get some value from this video. He's talking about work, life, family, business, marketing and the culture change that is happening now. Photo of me and Gary at Taste Washington 2008 (I've lost some weight, I'm not as big today).